Advertising: leads this very week
SEO is for the long run, but the result comes months later. Advertising brings enquiries straight away: launched today, calls tomorrow. Usually we run both channels — one feeds you now, the other builds the future.
Why you need it
Advertising is the only way to get enquiries tomorrow rather than in six months. And the only way to quickly test whether your offer works at all.
Results immediately
The first leads arrive within a week of the launch.
It can be switched on and off
Season started — we scale up. Fully booked — we pause.
Testing ideas in days
A week of ads shows which offer resonates — and we then use it in SEO.
Bringing back those who left
Someone visited the site and didn't write — we remind them of ourselves while they're still choosing.
What the work includes
Collecting queries
We gather what people ready to buy search for, and cut junk impressions with negative keywords.
Ads and landing pages
The ad text and the page it leads to must say the same thing — otherwise the money is wasted.
Setting up goals
We count leads and calls, not clicks. Without that there's nothing to optimise.
Management and optimization
Every week we see what brings enquiries and what eats budget, and redistribute.
Retargeting
We bring back those who visited the site but didn't leave a request.
A report on the money
How much was spent, how many leads came, what each one cost.
How the work goes
We look at the niche, the competitors and the landing pages, and estimate the budget.
Queries, ads, audiences, goals and analytics.
We watch, clean up unwanted impressions and catch the first leads.
We optimise bids and combinations and bring the cost per enquiry down.
What you get
- A flow of leads from week oneWhile organic is only gaining weight.
- A clear cost per enquiryYou know what one client costs and can plan.
- Ad accounts in your nameThe accounts stay yours along with all their history.
- Data for the other channelsWhat worked in advertising, we carry over into SEO and the site.
Frequent questions
What budget is needed?+
It depends on the niche and the city: somewhere $300 a month is enough, somewhere you need $2000. At the review we name a benchmark for your niche — before you spend anything.
Is the budget included in the service price?+
No. You pay the platform for impressions directly from your own account, and pay us for setup and management. That way you see every penny.
Advertising or SEO — which to choose?+
If you need leads now — advertising. If you're building a channel for the long run — SEO. Sensibly — both: ads feed you while organic gains strength.
Do you work with my existing account?+
Yes, if you have one. First we run an audit: it's often cheaper to fix the existing campaigns than to build new ones.
Who pays for the ad budget?+
You do, directly to the ad platform from your own account. Access to the account stays with you, and our work is paid for separately.
What if the leads turn out expensive?+
The first two weeks are a setup period: we clean up the queries and switch off what does not work. If after that the cost per lead still does not fit your economics, we will say so honestly and suggest another channel.
What this works together with
We'll review your case for free
We'll look at the site, the competitors and the demand in your niche. We'll say honestly what will drive growth and what isn't worth spending on.